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SMEG It's so me

"It's so me", campaign for Smeg by GUTZANDGLORY.
To find a kitchen style that fits perfectly with each customer's personality, Smeg created 6 different styles which were translated into 6 different lettering quotes. All designed by different artists.

The campaign had an activation at Batibouw 2017, with live paintings on large canvases.

Commissioned by GUTZANDGLORY.